Tag: Iconix Brand Group
Mudd Reveals That Nash Grier Will Front The Brand’s #DestinationMudd Campaign For Spring Alongside Fellow Social Media Powerhouses Lauren Riihimaki and Jordyn Jones
Mudd, the coveted junior’s brand known for its premium assortment of denim and aspirational, yet affordable, style announced today that digital stars Nash Grier (@NashGrier), Lauren Riihimaki (@LaurDIY) and Jordyn Jones (@JordynJones) make up the 2017 Mudd crew. Nash, Lauren and Jordyn have a combined social reach of more than 38 million, and will treat fans to an exclusive behind-the-scenes look at their adventures as part of the #DestinationMudd partnership. The campaign kicks off with “Destination Country Music” in Nashville, TN to celebrate the launch of the group’s spring ’17 marketing campaign.
“I had a great time shooting with Jordyn and Lauren at iconic spots in Nashville to kick off our Mudd campaign,” said Nash Grier. “The best part of what I do is connecting with fans, many of whom are female, so I can’t wait to show them where I’m going and what I’m doing with Mudd,” Nash continued.
Nash has a unique place in the Mudd cast, with musicians and close friends Jack Johnson and Jack Galinsky (“Jack + Jack”) passing the torch as the last male cast members for the brand in 2015. To celebrate the new cast, Mudd is launching a Valentine’s Day sweepstakes to win a phone call with Nash. To enter, follow @MuddStyle on Instagram & post a selfie with caption: [email protected], I want a V-Day phone call with @NashGrier!!!#PeaceLoveMudd” from February 1-14.
“Nash, Lauren and Jordyn – all powerhouses in the digital space – are the perfect partners as Mudd strives to connect with our fans on the social platforms where they live. Through the new cast, we are able to offer fans continuous, engaging content and exclusive opportunities to connect with with Mudd in an authentic way,” said Jamie Cygielman, Chief Marketing Officer at Iconix Brand Group.
#DestinationMudd is a commitment from the brand, owned by Iconix Brand Group, to reach the consumer through a 360-degree marketing platform that connects her to authentic influencers and engaging style and lifestyle content she can digest and translate into her own life. The spring campaign creative showcases the young stars visiting Nashville hotspots rich in musical history and creating their own memories to share with followers along the way. As a lifelong music fan, Nash was particularly taken with their stop at Ernest Tubb Record Shop, while Lauren and Jordyn enjoyed dancing on stage at Robert’s Western World and exploring Honky Tonk music all around town. Destination Country Music kicks off a year of dynamic social, video and in-person brand experiences with #DestinationMudd.
“Standing on Broadway in my real cowboy boots with a cute pair of Mudd denim shorts while hearing country music and looking at the lights is an experience that I’ll never forget,” said Jordyn Jones. “You know I have a million pictures to share with my friends and fans,” she continued.
Nash, Lauren and Jordyn were handpicked to tap into the diverse audience and interest base that is the Mudd girl. The spunky and multitalented Jordyn Jones, with 3 million followers on Instagram and 1 million subscribers on YouTube, will showcase the brand in a new light with her flirty, yet edgy sense of style. Lauren Riihimaki, with 2.4 million followers on Instagram and a whopping 4.8 million subscribers on YouTube, will bring her fans fun, feminine ways to wear and play with Mudd.
“My subscribers know that I’m super creative when it comes to my personal style,” said Lauren Riihimaki. “So when we shot the Mudd spring campaign, I loved that we were able to have fun mixing and matching different prints, colors and textures – like their frayed denim or off-the-shoulder romper. I can’t wait to show subscribers some of my favorite spring pieces and to share what’s to come on this exciting fashion journey,” Lauren continued.
The Mudd spring ’17 collection includes denim with subtle embroidery and crochet detail, apparel including soft knits and wovens, footwear, handbags, accessories and jewelry and is available at Kohl’s stores nationwide as well as online at Kohls.com.
For exclusive content, please visit www.muddjeans.com. To stay up to date on the latest news from Mudd and our new squad, follow @MuddStyle on Instagram, YouTube, Twitter and Snapchat and www.facebook.com/mudd on Facebook, and engage with us using #DestinationMudd.
Candie’s and the Brand’s Creative Director Actress Sarah Hyland Unveil the Spring Collection
Candie’s unveiled today its spring ’17 marketing campaign and the latest collection inspired by Candie’s Creative Director, Modern Family actress Sarah Hyland, who worked in collaboration with the brand’s product development team on the line and campaign.
The spring season marks the first time Hyland’s distinct style – eclectic, yet polished – was infused into the designs, which will be available to her fans at Kohl’s stores across the nation.
“For my first season in full force as Candie’s Creative Director, I wanted the campaign and the collection to represent both my personal style and inspirations and to ensure that the product incorporated small details that are important to the Candie’s girl,” said Hyland.
Hyland spent months meeting with the Candie’s design team to mark up trend boards, review sketches, choose fabrics, patterns and samples and bring to life an elevated and playful collection. The team settled on a collection that incorporates the Candie’s iconic chevron print, spring florals, lace and jacquard knits, as well as a palette of olive greens mixed back to heathered neutrals, dusty pink and mellow yellow.
“A special piece for me in the Candie’s spring line that fans will see in the campaign is a pair of embroidered denim with a hummingbird design,” said Hyland. “I have a hummingbird tattoo that represents a time in my life when I stood up for myself and became a woman; it was very important to me to communicate that sense of empowerment through the clothes so every girl can share that feeling,” continued Hyland.
Hyland’s role as Creative Director didn’t stop there, she also had a hand in developing the mood and inspiration of the creative, influenced by her travels and the objects, people and places that inspire her, also styling key looks.
The spring campaign was brought to life by famed fashion photographer Ellen von Unwerth at a seaside villa selected by Hyland in Santa Monica. Rich colors and textures from the mosaic walls to the clear blue ocean translate Hyland’s inspirations for the collection and campaign that stem from her travels into beautiful and bright imagery. Pieces influenced by Hyland in the campaign include a denim jumper and 70’s inspired chevron top, a reversible floral bomber jacket, embroidered denim and a pinstripe blouse. Her dog Barkley, shown alongside Hyland in the fall ’16 campaign, is even represented in a package of pins that comes with the denim jumper.
“Sarah authentically brings to life the playful aesthetic that is the Candie’s DNA and has worked with the design team to ensure the brand continues to evolve with elevated product that matches the needs of our consumer, the young career woman who is inspired and driven, but never forgets to have fun,” said Katie Reeves, Vice President of Women’s Brand Management at Iconix Brand Group.
After all of the work and preparation, the mood on set was full of Sarah’s trademark upbeat energy and positive vibes, as she was spotted shimmying up a large tree, which she was later asked to climb, and taking selfies in a flowing floral maxi as she joked around with stylist and friend, Brad Goreski.
The Candie’s collection includes junior apparel, footwear, handbags, eyewear and accessories. Candie’s is available at Kohl’s stores nationwide as well as online at Kohls.com.
For exclusive behind the scenes photos and video please visit www.candies.com. To stay up to date with the latest news from Candie’s follow us at @CandiesBrand and become a fan of Candie’s on Facebook at www.facebook.com/Candies
An Emmy Win for Peanuts
Over the weekend, the first portion of the primetime Emmy’s were awarded, and we’re pleased to announce that the Peanuts special, “It’s Your 50th Christmas, Charlie Brown” won for Outstanding Children’s Program. The show, hosted by Kristin Bell and with cameos that included a congratulatory message from Barack and Michelle Obama, paid tribute to the 50th Anniversary of the ever popular “A Charlie Brown Christmas.” Executive Producer, Jason Mendelson, the son of longtime Executive Producer of all the many Peanuts television specials, Lee Mendelson, was on hand to receive the award. Check out the list of the winners here.
Q4 2015 Iconix Brand Group Earnings Conference Call
Date and Time: Monday, March 28th, 2016 5:00 p.m. ET (more…)
Iconix Brand Group Sells Luxury Brand Badgley Mischka
NEW YORK, March 2, 2016 /PRNewswire/ — Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) today announced that it has sold the rights to the Badgley Mischka IP to Titan Industries, Inc. (“Titan”) in partnership with the brand’s founders, Mark Badgley and James Mischka, and the apparel licensee MJCLK LLC for $16 million in cash.
Iconix acquired the Badgley Mischka IP in 2004, and the Company has decided to sell the brand since the time and resources required to properly support it are not in line with the rest of the Iconix portfolio. Today, Iconix has a portfolio of over 30 brands, and the Company is focused on those brands that generate significant volume through both direct-to-retail relationships and global networks.
Peter Cuneo, Chairman and Interim CEO of Iconix, commented, “As part of the comprehensive review that we have been conducting over the past several months, we have been evaluating each brand in the portfolio and have been identifying where our time and resources are best spent. Badgley Mischka is a strong brand, and we believe it is in good hands with Mark, James, and Titan. However, we felt that it was in the best interest of our Company to divest this non-core asset and allocate our resources to our larger volume, higher margin brands. We expect to continue to evaluate opportunities to further rationalize the portfolio and maximize shareholder value.” Read more here.
Iconix Brand Group Announces $300 Million Term Loan
NEW YORK, March 7, 2016 /PRNewswire/ — Iconix Brand Group, Inc. (NASDAQ: ICON) (“Iconix” or the “Company”) today announced that it has entered into a new five-year $300 million senior secured term loan credit facility provided by credit funds managed by affiliates of Fortress Investment Group LLC (NYSE: FIG, “Fortress”).
Under the terms of the credit agreement through which the new term loan is provided, the proceeds of the loan must be used to finance the Company’s repayment of its 2.50% convertible senior subordinated notes due June 2016 (the “2016 Notes”). The new term loan will bear interest at LIBOR+10% per annum, payable quarterly with a 1.50% floor on LIBOR.
“We are pleased to have successfully secured this new capital, which shows the confidence that Fortress has in our underlying business,” said Dave Jones, Chief Financial Officer of Iconix, “With the refinancing path for the 2016 converts now in place, we look forward to a continued focus on our core business; including the growth of our worldwide brand management platform.”
For more information, click here.